Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from hydashop.com.

A. COMPANY INFORMATION
Store Name: Hydashop
Legal Entity Name: WORLDWIDE CLOTHING LLC
EIN: 99-2469717
Year Established: 2024
Business Registration: Registered in California, USA
Business Type: Direct-to-Consumer (DTC) Online Retailer
Specialization: Women’s Dresses and Bikinis

B. PERSONAL INFORMATION WE COLLECT
1. DEVICE INFORMATION
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

2. ORDER INFORMATION
Additionally, when you make a purchase or attempt to purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers ), email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

3. SHOPPING AND PERSONALIZATION DATA
To enhance your shopping experience with our beachwear and travel accessories, we also collect:
– Product Preferences: Specific categories như summer dresses, bikini tops, bikini bottoms.
– Size and Fit Information: Clothing sizes, fit preferences, and measurement data you provide. 
– Seasonal Shopping Patterns: Your purchasing behavior related to vacation seasons, summer collections, and special occasions. 
– Wishlist and Favorites: Products you save or mark as favorites. 
– Search and Browse History: Terms you search for and product categories you explore. 
– Style Preferences: Color preferences, style choices, and brand interests in beachwear and travel items. 

4. ADDITIONAL INFORMATION WE MAY COLLECT 
– Account information if you create an account with us
– Customer service communications and feedback
– Survey responses and contest entries
– Social media profile information if you connect your accounts
– Product preferences related to beachwear, travel accessories, and summer essentials
– Size and fit preferences for clothing items
– Seasonal shopping patterns and travel-related purchasing behavior
When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information, Order Information, and any additional information described above.

C. HOW DO WE USE YOUR PERSONAL INFORMATION?
1. ORDER INFORMATION USAGE 
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
– Communicate with you;
– Screen our orders for potential risk or fraud;
– When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services;
– Process returns, exchanges, and refunds;
– Maintain customer accounts and order history.

2. DEVICE INFORMATION USAGE 
We use the Device Information that we collect to:
– Screen for potential risk and fraud (in particular, your IP address)
– Improve and optimize our Site functionality and user experience
– Generate analytics about how customers browse and interact with the Site
– Assess the success of our marketing and advertising campaigns
– Personalize your browsing experience

3. SHOPPING AND PERSONALIZATION USAGE 
We use your shopping and personalization data to:
– Product Recommendations: Suggest beachwear, swimwear that match your style and preferences
– Seasonal Marketing: Send you relevant information about new summer collections, beach essentials during appropriate seasons
– Size and Fit Assistance: Help you find the right sizes and fits for clothing items
– Personalized Content: Show you content, products, and offers most relevant to your interests
– Inventory Management: Monitoring the demand for specific dress styles và bikini designs
– Abandoned Cart Recovery: Remind you about items left in your shopping cart
– Cross-selling and Upselling: Suggest complementary items (e.g., suggesting dresses and bikinis)

4. MARKETING AND COMMUNICATION 
When in line with the preferences you have shared with us, we use your information to:
– Send you information about new arrivals, sales, and promotions
– Provide personalized product recommendations via email
– Send seasonal newsletters about fashion trends and swimwear styles
– Notify you about restocked items in your size or preferred styles
– Invite you to participate in surveys, contests, or loyalty programs

D. AUTOMATED DECISION MAKING AND PROFILING
We use automated systems to:
– Fraud Detection: Automatically screen orders for potential fraud based on various factors
– Product Recommendations: Use algorithms to suggest products based on your browsing and purchase history
– Dynamic Pricing: Adjust pricing based on demand, seasonality, and other market factors
– Inventory Allocation: Automatically manage stock levels based on predicted demand
– Email Personalization: Automatically customize email content based on your preferences and behavior

You have the right to object to automated decision-making and request human review of decisions that significantly affect you.

E. SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. We use the following third-party services:
1. SERVICE PROVIDERS 
– Payment Processors: Stripe, PayPal, Apple Pay, Google Pay to process payments and prevent fraud
– Analytics Providers: Google Analytics, WordPress Stats 
– Shipping Companies: DHL, FedEx, UPS, USPS to fulfill and deliver your orders
– Review Platforms: Trustpilot for collecting and displaying customer reviews

2. DATA PROCESSING PURPOSES 
We share information with these partners only for:
– Order fulfillment and shipping
– Payment processing and fraud prevention
– Customer service and support
– Marketing and advertising (with your consent)
– Website functionality and optimization
– Legal compliance and security

3. LEGAL REQUIREMENTS
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

F. GEOGRAPHIC SCOPE 
If you are accessing our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States and other countries where our service providers operate.
1.SAFEGUARDS FOR INTERNATIONAL TRANSFERS 
– Adequacy Decisions: We rely on adequacy decisions where available for certain countries
– Additional Safeguards: We implement additional technical and organizational measures to protect your data during international transfers

2. COUNTRY WE TRANSFER DATA TO 
Our primary market is the United States, and this Privacy Policy applies to all customers and visitors regardless of location. If you are located outside the United States, please be aware that your information will be transferred to and processed in the United States in accordance with this Privacy Policy.

G. COOKIES AND TRACKING TECHNOLOGIES
TYPES OF COOKIES WE USE 
1. ESSENTIAL COOKIES ( REQUIRED FOR WEBSITES OPERATION) 
– WordPress Session Cookies: Keep you logged in and maintain your session
– WooCommerce Cart: Remember items in your shopping cart
– Security Cookies: Protect against spam and fraudulent activities
– CSRF Protection: Prevent cross-site request forgery attacks
– Retention Period: Session duration or up to 24 hours

2. ANALYTICS AND PERFORMANCE COOKIES 
– Google Analytics: Track website usage and visitor behavior to improve our site
– WordPress Stats: Monitor site performance and popular content

3. MARKETING COOKIES ( WITH YOUR CONSENT) 
– Social Media Tracking: Track visits from Instagram, Facebook, and other social platforms
– Email Campaign Tracking: Measure effectiveness of our newsletters and promotional emails
– Retention Period: Up to 13 months

4. FUNCTIONALITY COOKIES
– Theme Preferences: Remember your display preferences
– Recently Viewed Products: Show you products you’ve recently looked at
– Wishlist Items: Remember products you’ve saved for later
– Retention Period: Up to 12 months

5. MANAGING COOKIES 
You can control cookies through:
– Browser Settings: Most browsers allow you to refuse or delete cookies
– WordPress Cookie Settings: Manage preferences through your account settings
– Analytics Opt-out: Use Google Analytics opt-out browser add-on
– Social Media Settings: Control tracking through your social media account settings
Please Note
Disabling essential cookies may prevent you from using certain website features, including making purchases and maintaining your shopping cart.

H. YOUR RIGHTS AND CHOICES
You have the following rights regarding your personal information:
1. ACCESS AND CORRECTION 
– Request access to the personal information we hold about you
– Request information about the categories of personal information we collect
– Request correction of inaccurate or incomplete information
– Request a copy of your personal information in a portable format

2. DELETION AND RESTRICTION 
– Request deletion of your personal information (subject to legal retention requirements)
– Request restriction of how we process your information
– Object to certain types of processing

3. MARKETING COMMUNICATIONS
– Unsubscribe from marketing emails using the unsubscribe link in our emails
– Opt-out of promotional communications by contacting us
– Update your communication preferences

4. COOKIE CONTROL 
– Manage cookie preferences through your browser settings
– Opt-out of analytics tracking
– Control targeted advertising preferences

5. ADDITIONAL RIGHTS FOR CALIFORNIA RESIDENTS (CCPA/CPRA) 
– Right to know what personal information is collected, used, shared or sold
– Right to delete personal information (with certain exceptions)
– Right to opt-out of the sale of personal information (we do not sell personal information)
– Right to non-discrimination for exercising your privacy rights

6. HOW TO EXERCISE YOUR RIGHTS
To exercise any of these rights, please contact us at [email protected] with your specific request. Please include sufficient information to verify your identity.

7. RESPONSE TIME 
If you are a resident of certain jurisdictions , you may have rights regarding your personal data, including the right to access, correct, delete, or object to certain uses. To exercise your rights, please contact us at [email protected]. We may request verification of your identity before processing your request.
We aim to respond to such requests within 30 days, or as required by applicable law.

I.DATA SECURITY
We implement appropriate technical and organizational security measures to protect your   personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
– SSL/TLS encryption for data transmission
– Secure data storage with encryption
– Regular security assessments and monitoring
– Limited access to personal information on a need-to-know basis
– Employee training on data protection practices
Please note
While we implement strong security measures, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to protecting your information using industry best practices.

J. DATA RETENTION
We retain your personal information for the following periods:
– Order Information: 7 years from the date of purchase for legal and tax compliance purposes
– Account Information: Until you request account deletion or after 3 years of account inactivity
– Marketing Data: Until you unsubscribe or object to marketing communications
– Device Information: Up to 26 months for analytics purposes
– Customer Service Records: 3 years from the last interaction
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information, subject to legal retention requirements.

K. CHILDREN’S PRIVACY
Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you become aware that a child has provided us with personal information, please contact us immediately, and we will take steps to remove such information.

L. INTERNATIONAL DATA TRANSFERS
If you are accessing our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where WORLDWIDE CLOTHING LLC is registered and operates. By using our Site, you consent to the transfer of your information to the United States and the processing of your information in accordance with this Privacy Policy and applicable U.S. privacy laws.

M. LEGAL COMPLIANCE
This Privacy Policy is designed to comply with applicable privacy laws, including:
– California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)
– Other applicable state and federal privacy laws in the United States

N. DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. However, you can control tracking through the cookie preferences and opt-out mechanisms described in this policy.

O. CHANGES TO THIS PRIVACY
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. When we make changes, we will:
– Post the updated Privacy Policy on our website
– Update the “Last Updated” date at the top of this policy
– Notify you of significant changes via email if we have your email address
– For material changes, provide notice through our website or other appropriate means
Your continued use of our Site after any changes to this Privacy Policy will constitute your acceptance of such changes.

P. CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint or exercise your privacy rights, please contact us:
– Email: [email protected]
– Legal Entity: WORLDWIDE CLOTHING LLC
– Address: 41354 Patri Cir, Murrieta, CA 92562, United States
– Phone: +1 951-223-1955
– EIN: 99-2469717
– Response Time: We will respond to your privacy-related inquiries within 30 days.
If you are not satisfied with our response, you may have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.